
RAMES XELHUANTZI
DIRECTOR & VISUAL ARTIST
MULTIMEDIA ART
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Within the DUBAI FASHION MEXICO framework, Rames Xelhuantzi carried out the Multimedia Visual Art presented live at DUBAI FASHION MEXICO on 30 giant screens for the fashion shows of the most relevant Designers in Mexico, including: Benito Santos, Jasive Fernández, Armando Takeda, Montserrat Messeger, Lydia Lavin and Carlos Pineda.
Rames Xelhuantzi, international Photographer, Director & cinematographer with over 20 years of experience specialized in Fashion & Beauty.
His vision has garnered the attention of commercial brands and advertising agencies for his talent and insight to develop concepts and advertising campaigns for Christian Dior, Garnier, Shein, Fuller, Revlon and L’Oréal.
JASIVE FERNANDEZ FASHION SHOW
VISUAL ART
ALL PROJECTS

BENITO SANTOS

CARLOS PINEDA

ARMANDO TAKEDA

MONTSERRAT MESSENGER

JASIVE FERNANDEZ

LIDYA LAVIN
DUBAI FASHION MEXICO
The VISUAL ART work that was projected on the mega screens for the 6 Fashion
Designers was directed by RAMES XELHUANTZI in collaboration with A
PHOTOGRAPHY COMPANY, formed by the Visual Artists Héctor Reyes, Maw
Cazares, Jonathan Vallejo, Sergio Ramírez and Odette Romero Vargas in the
coordination of Production.
For 10 weeks they worked on the conceptualization and production of images to
bring each catwalk to life. For this purpose, before the visual production, they had
meetings with each of the fashion designers to understand the DNA of their
designs, learn about their inspirations, color palette, concepts and philosophy.
After analyzing, absorbing and interpreting the essence of each Designer and
their collections, Rames Xelhuantzi and a team of artists developed the concepts,
narrative and aesthetics that would later become beautiful images that would give
life and a dreamlike environment to each catwalk through his Visual Art.
VISUAL ART
Creation and Development
The VISUAL ART work that was projected on the mega screens for the 6 Fashion Designers was directed by RAMES XELHUANTZI in collaboration with A PHOTOGRAPHY COMPANY, formed by the Visual Artists Héctor Reyes, Maw Cazares, Jonathan Vallejo, Sergio Ramírez and Odette Romero Vargas in the coordination of Production.
For 10 weeks they worked on the conceptualization and production of images to bring each Fashion Show to life. For this purpose, before the visual production, they had meetings with each of the fashion designers to understand the DNA of their designs, learn about their inspirations, color palette, concepts and philosophy.
After analyzing, absorbing and interpreting the essence of each Designer and their collections, Rames Xelhuantzi and a team of artists developed the concepts, narrative and aesthetics that would later become beautiful images that would give life and a dreamlike environment to each Fashion Show through his Visual Art.
CARLOS PINEDA
ALL PROJECTS
A hallmark of Rames Xelhuantzi and his team of visual artists is the mastery of handling advanced analog lighting techniques applied to photograph elements of everyday life such as glass vases or flowers in water, which combined with asubtle artistic and harmonious digital edition, they become a dance, creating a perfect language of images that accompanied the designs of the best exponents of fashion in Mexico.
THE SPACE FOR THE MULTIMEDIA SHOW
Prior to the audiovisual production, it was necessary to conceptualize the physical space where the Multimedia Show would be presented, imagine and interpret how the projected images would coexist on 30 giant screens with different formats, imagine and plan how they would intertwine, mingle, and interact with the music, the runway, and the audience. The management of digital technology added to the artistic sensibility of Rames Xelhuantzi and team, was the foundation to transmit beautiful and impressive images, transforming the space into an artistic sensory experience.

VISUAL ART
VISUAL ART FOR CARLOS PINEDA
FASHION SHOW CARLOS PINEDA
«My designs are inspired by flowers, bird feathers and flamingos. I am a maximalist, an element with which I identify myself is Chinese ink
because when you pass it through the paper you must be precise and be clear about what you want to capture«.
Carlos Pineda

DUBAI FASHION MEXICO
The work of VISUAL ART that was projected at the mega screens was conceptualized and carried out by A PHOTOGRAPHY COMPANY under the direction, talent and passion of Rames Xelhuantzi, visual director and photographer who, with more than 20 years of experience, has been able to capture, transmit the essence of the Fashion Designs in an audio visual sensory experience that creates a dreamy and inspiring environment.
RAMES XELHUANTZI, Visual Art Director and EXPO DUBAI Ambassador
BRENDA JAET, Dubai Fashion Mexico Director
HECTOR REYES, Visual Artist Co-Founder
A PHOTOGRAPHY CO.