

ai ART & FASHION
by RAMES XELHUANTZI
ai ART
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BENITO SANTOS

CARLOS PINEDA

ARMANDO TAKEDA

MONTSERRAT MESSENGER

JASIVE FERNANDEZ

LIDYA LAVIN
ai ART & DESIGN
by RAMES XELHUANTZI
The VISUAL ART work that was projected on the mega screens for the 6 Fashion
Designers was directed by RAMES XELHUANTZI in collaboration with A
PHOTOGRAPHY COMPANY, formed by the Visual Artists Héctor Reyes, Maw
Cazares, Jonathan Vallejo, Sergio Ramírez and Odette Romero Vargas in the
coordination of Production.
For 10 weeks they worked on the conceptualization and production of images to
bring each catwalk to life. For this purpose, before the visual production, they had
meetings with each of the fashion designers to understand the DNA of their
designs, learn about their inspirations, color palette, concepts and philosophy.
After analyzing, absorbing and interpreting the essence of each Designer and
their collections, Rames Xelhuantzi and a team of artists developed the concepts,
narrative and aesthetics that would later become beautiful images that would give
life and a dreamlike environment to each catwalk through his Visual Art.
Rames Xelhuantzi, international Photographer & Multimedia Visual Artist with over 20 years of experience in Fashion, Beauty & Advertising.
His vision has garnered the attention of commercial brands and advertising agencies for his talent and insight to develop concepts and campaigns for brands such as: Christian Dior, Mont Blanc, Garnier, Shein, Revlon and L’Oréal among many others.
In 2021 was selected to create and produce the Multimedia Visual Art presented live at DUBAI FASHION MEXICO on 30 giant screens for the fashion shows of the most relevant Designers from Mexico.
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NICEGU¥
STREETWEAR
STREETWEAR Brand from the FUTURE.
Rames Xelhuantzi, Creative Director of NICEGU¥ STREETWEAR produced these images & Fashion Desgns with a variety of Ai program in combination through his extensive knowledge in photography, his artistic avant-garde vision and international aesthetic taste.
The stunning images presented here were developed with the aim of creating the new NICEGU¥ STREETWEAR COLLECTION that will be also used for the Brand´s New Ad Campaign in 2025.
In conjunction with the conceptual development of each outfit look, Rames worked with Ai technology and delved into the aesthetics of the environment, the look & Feel of the collection, the location of each image, the fashion design, fabrics material, colors, as well as the look, complexion and age of the Ai models that would be wearing each outfit.
multimedia viSual arT
Rames Xelhuantzi, international Photographer, Director & cinematographer with over 20 years of experience specialized in Fashion & Beauty.
His vision has garnered the attention of commercial brands and advertising agencies for his talent and insight to develop concepts and advertising campaigns for Christian Dior, Garnier, Shein, Fuller, Revlon and L’Oréal.
JASIVE FERNANDEZ FASHION SHOW

VISUAL ART
JASIVE FERNANDEZ FASHION SHOW
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JASIVE FERNANDEZ FASHION SHOW

ALL PROJECTS
Ai ART
ILLUSTRATIONS FOR PRINTS AND ADVERTISING
Along with the development of the NICEGU¥ STREETWEAR Campaign, complementary illustrations were created by Rames Xelhuantzi (Koi fishes, Dragons and typography with futuristic characters with Japanese influence) which will be the images that will be printed on the garments of the new collection.
CARLOS PINEDA
ALL PROJECTS

A hallmark of Rames Xelhuantzi and his team of visual artists is the mastery of handling advanced analog lighting techniques applied to photograph elements of everyday life such as glass vases or flowers in water, which combined with asubtle artistic and harmonious digital edition, they become a dance, creating a perfect language of images that accompanied the designs of the best exponents of fashion in Mexico.
MINIMALISTIC AVANT-GARDE ART
Prior to the audiovisual production, it was necessary to conceptualize the physical space where the Multimedia Show would be presented, imagine and interpret how the projected images would coexist on 30 giant screens with different formats, imagine and plan how they would intertwine, mingle, and interact with the music, the runway, and the audience. The management of digital technology added to the artistic sensibility of Rames Xelhuantzi and team, was the foundation to transmit beautiful and impressive images, transforming the space into an artistic sensory experience.

VISUAL ART
VISUAL ART FOR CARLOS PINEDA
FASHION SHOW CARLOS PINEDA
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VISUAL ART FOR CARLOS PINEDA
FASHION SHOW CARLOS PINEDA

«My designs are inspired by flowers, bird feathers and flamingos. I am a maximalist, an element with which I identify myself is Chinese ink
because when you pass it through the paper you must be precise and be clear about what you want to capture«.
Carlos Pineda
